Sandra Moran, Chief Customer Experience and Marketing Officer at WorkForce Software, talks with HRTech Series about the rise of unionisation and its implications for HR professionals and organisations. She highlights that whilst managing collective bargaining agreements can be challenging, it also offers an opportunity to foster collaborative and transparent relationships with employees.
Moran emphasises the importance of leveraging technology and data-driven insights to streamline processes, help ensure compliance and promote better decision-making. She also advocates for using workforce management software to help adhere to complex trade union rules, thereby enhancing employee well-being. Moran explains that by embracing open communication, fairness, collaboration and the strategic use of technology—organisations and HR teams can create a productive and equitable work environment.
“Technology can help facilitate open communication and transparency between HR teams and employees,” says Moran. “Mobile apps or online portals can give employees real-time access to their rosters, pay stubs and benefits information. This empowers workers to manage their time and finances better whilst reducing the administrative burden on HR staff. These platforms also include features that allow employees to provide feedback, report concerns or suggest improvements, fostering a culture of collaboration and continuous improvement.”
