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More A/NZ businesses turning to digital HR systems to navigate new world of work post-COVID

SYDNEY – 17 February 2021 /PRNewswire/ — WorkForce Software, a leading global provider of cloud-based workforce management solutions, announces that it achieved 135% year-on-year growth in software subscription bookings in 2020, its third straight year of positive revenue growth and its most successful in the company’s 20 year history managing payroll, timesheets and employment regulation compliance for some of the world’s most respected organisations. WorkForce Software operates as WorkForce Software in Australia and New Zealand.

Record growth was also achieved in Australia and New Zealand, according to Nick Bailey, Senior Vice President, of Asia Pacific and Japan for WorkForce Software. “We’re experiencing a marked uptick in demand for cloud-based HR systems like our WorkForce Suite that are designed to rapidly adapt to changing regulations without requiring new IT investments. For example, when faced with Australia and New Zealand’s new COVID-related regulations, our customers were able to rapidly adapt to support pandemic leave, shift workers juggling homeschooling or caring for elderly parents, government-mandated health and location checks, and to support JobSeeker and JobKeeper payments. Our proven ability to deliver a return on their investment in our solution and make work easy brought relief to our partners and customers.”

Global Focus, Local Impact with New CMO Hire

WorkForce Software also announces today the addition of a new Chief Marketing Officer (CMO), Sandra Moran, based in the United States with global responsibilities for growing awareness of the WorkForce Suite product brand. Moran brings more than 25 years of experience to her role as CMO with expertise in creating global marketing strategies that drive business growth and strengthen brands through a customer-centric approach. She has developed and led high-performing, global cross-functional teams across marketing sales, new business, and product management to consistently support sustainable company growth. Most recently, Moran was the CMO of LLamasoft, a Coupa Company, and INTTRA and served in global leadership roles at OpenText and Hyperion.

“I am excited to be joining WorkForce Software at a time when there is a clear and compelling need for large organisations to respond more quickly to change than ever before. This is a company that is delivering value to its customers and has a history of innovation that enables us to solve today’s workforce challenges in new ways,” said Moran.

The COVID-19 pandemic exposed the challenges global companies face when their systems cannot support the operational agility needed in a fast-changing, uncertain world. The company’s workforce management solutions, help organisations to not only solve the unique workforce management requirements they have today, but also quickly implement updates across entire employee populations to meet rapidly changing market requirements and local labour regulations. The mission critical nature of workforce management solutions became increasingly clear in 2020, fueling WorkForce Software’s impressive growth in an unpredictable business environment.

CEO of WorkForce Software, Mike Morini, said, “2020 brought a lot of challenges, but WorkForce Software stayed laser-focused on taking care of our employees and leveraging our product innovations to help our customers manage their workforces through the crisis. Our prospects recognised the value our software delivers, which resulted in the best year in our company’s history and some of the largest brands in the world joining the WorkForce Software family. Sandra’s world-class expertise in scaling marketing organisations will be instrumental in building on our 2020 success and continuing our positive growth trajectory in all our priority markets, including the Asia Pacific region, as the best-in-breed cloud vendor in the workforce management space.”

WorkForce Software’s customers span a variety of industries and include some of the biggest and fastest growing brands in the world. New customers in 2020 include:

  • A multinational metal and mining company headquartered in Australia
  • Multiple state and local government organisations, including in Australia and New Zealand
  • A multi-state grocery retailer in Australia
  • Many health services and aged care providers in Australia and New Zealand
  • Latin American operations for one of the largest retail companies in the world
  • One of the largest global consumer packaged goods companies
  • One of the largest municipal hospital systems in the United States
  • A leading consumer electronics retailer in Europe
  • A state-owned petrochemical and refining company in Latin America

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About WorkForce Software

WorkForce Software is making work easy for the evolving global workforce including many SMBs and large enterprises in Australia and New Zealand. Its cloud-based workforce management solutions include EmpLive for SMBs, and the powerful, award-winning WorkForce Suite for larger organisations.

WorkForce Software’s solutions empower employees and managers to staff leave and attendance processes, optimise rostering, simplify absence management, and enable strategic business insight.

Delivering real-time insights, packaged domain expertise, and future-proof capabilities to meet ever-changing business needs, WorkForce Software equips organisations to reduce labour costs, demonstrate compliance, and boost employee engagement – all while maximising operational efficiencies. With parameterised best practices and a powerful rules engine, WorkForce Software’s solutions adapt as an organisation grows and its needs change.

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